Drinktec, the trade fair for the beverage and liquid food industry, will take place in Munich from September 12 to 16, 2022. The organisers now announce a current booking status of 90% of the floor space. For exhibitors and visitors alike, it is already foreseeable that the demand for exhibition space will be comparable to the level of previous Drinktec trade fairs.
The demand for up-to-date technical information remains high. “When it comes to making investment decisions, nothing can replace having a complete overview of the technological solutions. Beverage manufacturers around the world need inspiration and dialog with exhibitors. Even during the pandemic, it was clear just how important it is that all markets can be supplied well, quickly and economically. Having the right technology is indispensable for that,” stresses Richard Clemens, CEO of the VDMA Food Processing and Packaging Machinery Association, professional support of Drinktec.
It is also particularly important to the trade fair team that the digital tools already available still offer a lot of scope for making participation in the trade fair more efficient for exhibitors and visitors. Exhibitors at the trade show can highlight their expertise in the individual topic areas through entries in the Solutions Directory. This will already be of great benefit in the run-up to the trade fair, since the Solutions Directory will already be available online to search through from the end of 2021. Visitors will also be shown offerings for their own application areas directly on their mobile device with the help of the Innovation Guide—a service exclusively available to trade fair visitors.
To make their production sites future-proof, visitors to the trade fair can get a compact overview of machines and process technology solutions for the production, filling and packaging of beverages and liquid foods.
By defining the main topics, Drinktec intends to demonstrate the potential for investment decisions in the coming years. Messe München is implementing these main topics throughout the event through special areas, the allocation of the exhibitors’ own offerings to these main topics, and expert sessions in the forums. The main topics include:
- Sustainable Production & Packaging,
- Consumer Landscape & Product Design,
- Water & Water Management, and
- Digital Solutions & Digital Transformation
Drinktec will already start from December 2021 with the online program, Drinktec Talk. In four online events on the main topics, expert presentations on current solutions will provide compact information and enable an exchange with the speakers. The webinar series will be offered live and in English, and comprises presentations as well as an open Q&A session in which the participants can also enter into dialogue.
- December 7, 2021 “Water and Water Management”
- January 11, 2022: Sustainable Production & Packaging
- February 1, 2022: Digital Solutions & Digital Transformation
- March 1, 2022: Consumer Landscape & Product Design