Digimarc Corporation, the creator of Digimarc watermarks, driving the next generation of digital identification and detection-based technologies, has entered into a definitive agreement to acquire the product cloud company Evrythng Limited in a stock transaction.
Evrythng is one of the market leaders which pioneered the product cloud category, linking every product item to its Active Digital Identity on the web and joining up product data across the value chain for visibility, validation, real-time intelligence, and connection with people.
From enabling more sustainable, more transparent, and more secure supply chains to empowering consumers to verify the authenticity of products and recyclability of their packaging, combining Digimarc’s unique means of identification with the Evrythng product cloud gathers and applies traceability data from across the product lifecycle, unlocking end-to-end visibility and authenticity through item-level, real-time intelligence and analytics.
‘This acquisition allows us to provide a complete solution set to our customers,’ said Riley McCormack, CEO of Digimarc. ‘The best determinant of a technology product’s value is how much of the customer’s problem it can solve. By combining Digimarc’s unique and advanced means of identification with the pioneer and most advanced supplier of product item business intelligence using any means of identification, we are now uniquely positioned to unlock additional solutions for our customers and enhance their Digimarc journey.’
‘Not only are our product solutions and technology competencies directly complementary and naturally connected,’ added Niall Murphy, CEO and co-founder of Evrythng. ‘Our company values and cultures are deeply aligned, with a focus on executing as a team, committing to audacious goals, and genuine innovation with exceptional talent. We’re excited to join the Digimarc team to meet important customer needs with product data-driven solutions.’
The acquisition expands the geographic footprint for both companies. Evrythng, based in London with offices in New York, Beijing, Minsk, and Lausanne, is successful in North America. Conversely, Digimarc, based in the Portland, Oregon area, has a growing customer base across Europe.