PepsiCo, Inc. announced the establishment of the company’s first two Digital Hubs in North America and Europe, with plans to expand to more locations in the future. These Hubs, located in Dallas, USA, and Barcelona, Spain, are expected to create more than 500 new, high-caliber data and digital jobs over the next three years, bringing additional opportunity to the regions. By creating state-of-the-art spaces designed for real-time collaboration, the talent and capabilities housed in these Digital Hubs are intended to drive PepsiCo’s digitalisation agenda and to create a strong, global digital delivery network.
As one of the first major consumer packaged goods (CPG) companies to establish a robust Digital Hub in North America, the Dallas-based Hub will support the development of global solutions with a primary focus on meeting the needs of the company’s North America-based businesses: PepsiCo Foods North America and PepsiCo Beverages North America. The Hub in Barcelona will serve as a Center of Excellence for PepsiCo Global Digitalisation priority programs. Together, the Hubs are created to accelerate the way PepsiCo develops, centralises and deploys critical digital capabilities, such as near instant, holistic, predictive analytics and ecosystem engagement across our global operations.
Pepsi says, these capabilities move the company closer to a future vision where customers will have improved access to real-time sales and inventory data; consumers will benefit from consistent product availability at the right place, right time and right price; and employees will utilise predictive decision-making tools, giving them the ability to manage more complexity with enhanced efficiency. PepsiCo’s Digital Hubs will greatly influence the way the organisation reinvents planning, making, moving, selling and delivering products.
Athina Kanioura, Chief Strategy & Transformation Officer, PepsiCo, said, “We strategically chose Barcelona and Dallas because they are truly innovative cities with topnotch talent, world-class education systems and fully-developed regional infrastructures. Coming into PepsiCo one year ago, I was extremely impressed with the caliber of existing data and digital talent within a CPG, and I’m excited to harness that power to grow our teams in North America and Europe.”