Berry Bramlage has won German Packaging Awards in the Sustainability category for significant design and technical enhancements to two packaging solutions. Two years after the Berry Global acquisition of RPC, the combined expertise of these two packaging leaders is paying off with continued sustainability innovation.
The Lip Care stick and Magic Star Light were praised by the judging panel for their move to a mono-material pack, which both improves recyclability and reduces their weight, while maintaining full functionality and consumer convenience. The design of the Lip Care stick has been optimised from a 4-part assembly with a polyoxymethylene (POM) piston to a 3-part version with a polypropylene (PP) piston. As well as being easier to recycle thanks to all components now being made from PP, the new 3-part construction is lighter than its previous generation. At the same time, the stick can be specified in two versions, with a 2.5 turn for a slow opening and a 0.75 turn for a faster opening, both of which ensure precise control to avoid any breaking of the lipstick or balm.
The Magic Star Light has similarly replaced a metal spring in the dispenser head with a PP version, which has been developed and produced as a mono-material pack. This has resulted in a significant weight reduction for the new all-plastic package. These enhancements have been achieved while maintaining the existing benefits of the Magic Star design, which ensures accurate and controlled dispensing of even the most viscous creams with up to 96% residual emptying, whilst also providing protection of sensitive formulae from oxygen ingress.
“As a leader in design for circularity, we are delighted to win these prestigious awards,” commented Thierry Bernet, Circular Economy Director for Berry. “They are a fitting endorsement of our commitment to develop packs that maximise the many benefits of plastics while minimising their impact on the environment.”Organised by the German Packaging Institute (DVI), the German Packaging Awards are Europe’s largest showcase of packaging achievements. This year a total of 52 innovations from six countries have been recognised. The awards will be presented at Fachpack in September.