Gerhard Schubert GmbH strengthens its role in packaging technology during the 2020 pandemic year

Despite the extraordinary challenges the world faced during the 2020 financial year, packaging machine manufacturer Gerhard Schubert GmbH posted a positive business result that was significantly better than the Corona-related forecast adjustments at the beginning of the pandemic year suggested. The Schubert Group achieved an increase in turnover of 2.5 per cent in the 2020 financial year, representing a total of 281 million euros in sales, therefore confirming the cautious management and dedicated commitment of all 1 450 employees during the Corona crisis. The order position also developed very positively. Driven by growth in the USA and Europe, Schubert realised a 25 per cent increase in incoming orders compared to the previous year.

In the unforeseen pandemic situation and at an early stage, the Crailsheim-based world market leader in packaging technology relied on a company-internal task force along with a comprehensive safety and hygiene concept. “It was a very good decision and is still working very well for us today. Thanks to the measures implemented to minimise the impact of COVID-19 on our operations, we have a very low number of employees who fell ill overall. We have been and continue to be able to work and deliver to our customers at all times,” explains Peter Gabriel, Commercial Managing Director of Gerhard Schubert GmbH.

The manufacturer is benefiting from the fact that it is well advanced in the field of digitalisation. In spite of all the restrictions on travel and availability of service staff, Schubert achieved an increase in turnover in this key area from 54 (2019) to 59 million euros. This is just one reason why the further development of service offerings is an integral part of the company’s growth strategy: “A key focus is to increase and optimise performance tracking. Added to this is the customisation of our services – flexible and ideally adapted to specific customer requirements,” reports Marcel Kiessling, Managing Director Sales and Service.

“The future belongs to environmentally friendly packaging materials such as cardboard trays or fibre-based films which can be used flexibly on a packaging line. Our customers benefit from over 50 years of Schubert experience in cardboard packaging along with our consulting and service expertise,” says Marcel Kiessling.

International growth, especially in the USA and Europe, is currently being driven by the manufacturer’s immediately available and preconfigured lightline machine series, which enables customers to react quickly to market trends, along with significant advances in the development of tools for process optimisation using predictive maintenance ( The establishment of industrial on-demand 3D printing processes for additive manufacturing in both plastics and metal, along with the consistent further development of sustainable packaging solutions and a strong focus on consulting, are all additional success factors behind Schubert’s current development.

Caption: f.l.t.r.: Schubert’s corporate management: Marcel Kiessling, Managing Director Sales and Service, Gerhard Schubert, Founder and Managing Partner, Ralf Schubert, Managing Partner, Peter Gabriel, Commercial Managing Director

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