The Drinktec advisory board and Messe München have taken a joint decision to postpone the world’s leading trade fair for the beverage and liquid food industry until the fall of 2022. The new dates are September 12 to 16, 2022. This action was prompted by the international nature of the Drinktec event. The decision could not be delayed given that industrial goods trade fairs involve extensive planning and complex high-tech construction work.
Despite the coronavirus crisis, Drinktec is registering high demand for floorspace from customers both in Germany and abroad. Three quarters of the available exhibition floorspace has already been booked. Dr. Reinhard Pfeiffer, Deputy Chairman of the Board of Messe München says: “Until recently, we assumed that the pandemic situation would improve, making international travel possible. The latest developments have quashed these expectations. Two thirds of all drinktec visitors come from abroad. Of these, half come from other continents. This means we cannot deliver the benefits of a leading global trade fair this year.”
The global beverage industry meets in Munich only once every four years. “Companies synchronise their innovative developments in line with this cycle, which is why we had to find timely dates in the trade fair calendar. Cancelling altogether and leaving an eight-year gap in between trade fairs would have been unacceptable for the industry,” explains Dr. Pfeiffer. Volker Kronseder, Chairman of the drinktec advisory board, as well as Drinktec’s conceptual sponsor, the VDMA (German Mechanical Engineering Industry Association) support the decision.
Preparations and plans currently underway for drinktec 2021 and the integrated oils+fats event will now be seamlessly transferred to the new 2022 dates.