"Billy Jealousy" grooming product creators Pat Parsi and Danielle Rouso recently decided to redesign the men’s hair care line to increase its reach with a younger segment of men. With the help of Tricor Braun designers, Billy Jealousy introduced its new Black Line of hair care product designs with an increased product volume. "The product formulations are the same," points out Parsi, "but the package is new in almost every way." The new line includes, amongst others, six hair styling products in jars made of PET. The jars and PP lids are molded from Tricor Braun’s moulds. Each styling product is distinguished with a pressure sensitive lid and wraparound body printed foil label carrying a different color accent on the logo and product name. Bottom labels that carry the product information are pressure sensitive paper labels. One other change Parsi made when designing the new packaging was to remove the induction seal commonly seen on jars.
"Customers shopping for hair care products often like to open the jar and to smell the scent of the products," Parsi points out. "We thought it was important to make it possible for them to do that, since testers are not provided at some of our retail outlets." The collaboration with Tricor Braun to design the new Black Line began in late 2014 and went through a number of iterations over 4 months before the final Black Line designs were finalised. The line began appearing on shelves in January 2015 in stores such as HEB, as well as in upscale barbershops such as Roosters and Knockouts.